How I Built This

Based on the number one business rated podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful business. Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs to uncover the amazing true story behind their success; such as Whitney Wolfe of Bumble, Tim Brown of Allbirds trainers, Sara Blakely of Spanx, and Jim Koch of Sam Adams beer. In How I Built This, he shares lessons for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality. Learn how:*The founders of Airbnb bootstrapped long enough to turn their business into a success. *Jen Rubio created buzz for Away Luggage. *Reed Hastings developed the unique company culture at Netflix. *Five Guys harnessed the power of word of mouth. *James Dyson protected what he built.

*Stacy Madison of Stacy's Pita Chips was successfully able to pivot.