Corporate social responsibility : challenges and practices
|Santérus Academic Press
Corporate social responsibility is one of many popular expressions focused on long-term accountability of corporations. Such accountability, however, poses challenges since CSR issues transcend traditional boundaries of organizations, cities or countries and is relevant to globally oriented corporations, small local communities and self-sufficient family businesses alike. The leadership challenge in society is thus immense and the foundation to face this challenge rests on identity, values, and moral concerns of managers, consumers, and family members playing the roles of responsible citizens and accountable social beings.