The Ride of a Lifetime
|Förlag||Random House UK|
|Genre||Memoarer och biografier|
Robert Iger's visionary leadership of The Walt Disney Company has marked a new era at one of the world's largest media companies, preserving Disney's heritage whilst transforming the business into an agile and disruptive force within the entertainment industry. As the steward of some of the most respected and beloved brands around the globe, Iger's strategic vision focuses on three fundamental pillars- generating the best creative content possible; fostering innovation and utilizing the latest technology; and expanding into new markets. Building on Disney's rich history of unforgettable storytelling, Iger's acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, and the landmark opening of Disney's first theme park and resort in Mainland China, have made Disney an industry leader through its creative content offerings across new and multiple platforms. Reflecting on a remarkable career, Iger offers vital lessons on leadership and creativity.