Twication : The Twilight Saga Travel Experience

Twication™: The Twilight Saga Travel Experience is an easy to read popular science book, which explores the rise in pop culture tourism. Using the Twilight Saga as a case study, the book begins by discussing the motives, travelling behaviour, sense of community and social media usage of Twilight fans. Focus then shifts to exploring the impact of the Twilight phenomenon on stakeholders, servicescape construction as well as marketing and management. The book concludes by highlighting the destination challenges raised by pop culture tourism such as the need for collaboration between the tourist sector and creative industries as well as sustainable long-term development. The rich selection of original data presented in Twication™: The Twilight Saga Travel Experience means that the book is essential reading for both pop culture tourism practitioners as well as die-hard Twilight fans. Dr. Christine Lundberg is a researcher and Senior Lecturer at the Department of Tourism, ETOUR, Mid Sweden University. Her research interests are primarily within the fields of fan cultures, servicescape and destination development. Dr. Maria Lexhagen is a researcher and Senior Lecturer at the Department of Tourism, ETOUR, Mid Sweden University. Maria's research focuses on marketing and consumer behavior in a touristic context, with a particular interest in Internet and social media. Sigrid Mattsson works as a lecturer and administrator at the Department of Tourism, ETOUR, Mid Sweden University. Her areas of interest are destination dynamics and its stakeholders.