Strategic corporate social responsibility - international student edition -

Strategic corporate social responsibility - international student edition -
Författare
Förlag Sage Publications Inc
GenreManagement
FormatHäftad
SpråkEngelska
Antal sidor437
Vikt710 gr
Utgiven2019-09-24
ISBN 9781544372228
Köp på AdlibrisKöp på BokusKöp på BookOutletSök på Bokbörsen

Strategic Corporate Social Responsibility: Sustainable Value Creation, Fifth Edition, redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm and provides a framework that firms can use to navigate the complex and dynamic business landscape. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders, understanding that what they expect today may not be what they will expect tomorrow.

This tension is what makes CSR so demanding, but it is also what makes CSR integral to the firm's strategy and day-to-day operations.